Theme two: Advertising

The advertisements are a visual support, auditory or visual which are short. Advertisements send us a message based in a  basic fact or idea, generally with a commercial character.

Types of Advertisements

Acceptable / Unacceptable

Please, first watch it before read the text. 

Advertisement has english subtitles

ACCEPTABLE

We consider this advertisement acceptable: is funny, original and has nothing derogatory. Also, people love Pancho after watch it! 

This is advertisement about dog trainer called Ramiro Benite and his dog Pancho. The dog is like a slave or servant for the master: Pancho does everything in the house instead of Ramiro! But, one day, the man ordered him buy the Primitiva (lottery), and dog never returned again.  

The video is narrated by Ramiro, who speaks with some sad tone about Pancho, his partner (the dog). He does it like a father talking about his missing son, even the background music suggests this.

At the end, the change of atmosphere surprises audience: Sancho enjoying life in a large mansion, outdoors, while his master is in a house that looks very old, full of golden objects that make more closed and dark the atmosphere, for increase the feeling of sadness. This probably did it to make the final more fun.

The Ramiro's clothes reminds us the clothes which men wore at seventies, so we know that the owner is a person quite out of place, scruffy. This image gives the sense of need, without Sancho he is nothing. The relationship between Ramiro and Sancho is master and dog, but the man thinks that is something deeper, although the dog thinks that he is only his bossy master.

This advertisement it's surprisingly fun to announce lottery, and probably one of the best we've seen, it could be good if it return to transmit. 

Facts / Opinions

FACTS

Please, first watch it before read the text. 

Advertisement has english subtitles

We consider this advertisement acceptable: is a little funny, although there are elements that don't fit (cleaning is not only a matter of women!). Although this don't tell the truth, it isn't  so offensive, so we classify as acceptable.

In the adversinment we can see a nursery teacher who teaches her students the colors. When the teacher asks about the color from her shirt, the children answer yellow instead of white. Her shirt have lost the original color.

The advertisement is a little funny because childrens bring the humor. The childrens are very known for their innocence, they tell the truth without evil. They don't know about the things they shouldn't say, that's why the teacher feels worse. Moreover, the teacher wears so smart and she is in her class. This isn't real!

Another thing that is not clear is the evidence: it is very obvious how fake they are. The advertisement itself is very artificial: the professor clothes', the perfect attitude of children and the fact that white shirt recover to the point of shine.

OPINIONS

Please, first watch it before read the text. 

We consider this advertisement unacceptable: it is very offensive to women, unlike Vanish advertisement, this don't tries to hide it, make it very cheeky! The announcement highlights the sexist stereotypes, also has a rather irritating presenter.  

In the adversiment we can see two women's views about a cleaning product. They try it and say it is perfect.  

The kitchens where they do the tests try to bring closer with the examples. They try mimic normal kitchens: nothing fancy or disordered, full of everyday objects. But they screw with the poor performance of the womens in the video: is very obvious that the reviews aren't real, the actresses act so badly (facial expressions are very forced and the voice is very exaggerated) and nobody believe it. Besides, the spots are prepared: is completely clean except a piece of something ''unknown''. 

Besides false, it is also an offensive for women: with two examples, they could also put a man besides another woman. But they decided to put two women smiling while cleaning, as if that were the principal objective of them.  

Besides these points, we can't stand the presenter: he is really irritating! He is the worst actor, looks like an idiot when he shout a lot. When he talk, you only wait for the end of the advertisement.

Here you have some parodies of this ad (It is really fun):

Kitchen Gun 

Cillit BONGSubtitles are in the annotations 

Persuasion

The House of Häagen-Dazs

Please, first watch it before read the text. 

All turns around the ice cream which plays the main role. We move to a very glamorous and elegant palace. Inside, the music is awesome which completes the ambiance. The song is “Spoonful of Diamonds” by the Belgian singer Selah Sue. The two characters are both attractive and gorgeous. They are wearing smart and formal clothes. That makes the effect to us to think that they're important persons with a big category. The man is the famous and American actor Bradley Cooper and the woman is the Spanish top model Jana Perez. 

Firstly, he is eating patiently an ice cream when suddenly; he exchanges a mysterious look with her. Then, she persuades him with a game of seduction. It’s pure captivation. She takes his hand and drags him to a sofa. The way she moves hypnotizes him. This moment, when she puts her eyes on him, recreates the typical scene of the kiss. It’s like: “she didn’t kiss him and she should have”. Romantic people were waiting for something to come along but unfortunately, nothing appears.  She takes advantage of the situation and takes him the ice cream. Hahaha! She is really smart!!! This ice cream must be really amazing.  

This advertisement, wants to express the idea that the ice cream is more delicious than the sexy man. It’s a difficult election because on the one hand, we have one of the sexiest men of the world and on the other hand, we have not a simple ice cream, but an experience of sensations for the senses. It awakens all the passions. 

People expected that she obviously would have preferred the man, but in fact they were wrong because she finally, chooses the ice cream. 

So, please tell me… Which you prefer? 

Chupa-Chups

''It's the end of the world without it''

These advertisements wants to communicate that, without chupa-chups, is the end of the world. They use children to emphasise and to create another point of view. It’s a little dramatic because we can see in this pictures how they are too much focused consuming this product. The first child gets depressed, the other wants to suicide and the third decides to go to the psychiatric.

Lego

This is a great example which shows the children’s imagination. They are the future inventors so, since their childhood, they’ve already experimented creating new things.

 WWF, DESFORATION

This picture is a clear example of the environmental problem. They compare this with human lungs for giving a bigger impact. We have to act before it’s too late.

TOYSRUS

I really like it. It’s a creative way to promote a product reminding a film, in this case, Titanic. They’ve recreate a universal scene.

Opinion about pictures...

I’ve found every single one of them acceptable. There’s no any vulgar and offensive sign. According to my point of view, I think they’re so original and creative. 

RED TAPE
Misogynist ad!

Live your fantasy is the logo of the campaing for the india’s shoe RED TAPE company. This is  associated with beauty and success in India.  

In the advertisements we can see a “winner” who is always lucky with the ladies. What’s more, he can choose which type of woman likes for each day.  For example, in the first picture, the girls are closed in a vending machine posing to capture the attention of the boy for being chosen. They are trapped behind the glass and every single one of them has the same category that has a can of coke; and in the second picture, they’re in his closet which makes the sensation that they’re as a change of clothes. 

This attitude shows us the  male psyche, playful and obsessed about women. Moreover, he objectifies the person of womens and reflects them as simply something without feeling and only useful for his pleasure.  

To sum up, all this is for buying Red Tape shoes. Oh my god…. We live in the sexist society.

Art

Please, first watch it before read the text. 

Sorry, but this advertisement hasn't english subtitles

This announcement is a clear example of how art is used in marketing. It is obviously acceptable, as it contains elements of cultural interest.

This ad of Mastercard pays tribute to the Spanish and Catalan culture: In just 37 seconds, we can find references to painters like Sorolla, Picasso or Dalí, architects like Gaudí and writers like Cervantes and Garcia Lorca (the background music is the Nana de Sevilla played by Lorca at the piano). There are so surprising artistic references in this ad! 

It is intended for a cult consumer who understand at least some of these references and want to come back to see the ad for find more of this. 

Some of the references:

Joaquín Sorolla

Miguel de Cervantes

Antoni Gaudí

Pablo Picasso






CREATIVE AD

On the one hand, Fabrer Castell is known as one of the world's largest manufacturers of pens, pencils, other office supplies and art supplies, as well as high-end writing instruments and luxury leather goods. Now, this company has made a creative ad for waking up the minds of the public. One of them is the half dog- half brown colour and another one is the half shark-half grey colour. It’s a useful way to captivate.

On the other hand, Schwan-STABILO is a German maker of pens for writing, colouring and cosmetics as well as markers and highlighters for office use. We know it for their highlighter pens, Stabilo Boss that we use at high school. This company has also used a simple but effective way to surprise us. They're cool.

Truth

McDonald's Ads vs Real Thing

Please, watch it before read the text. 

This advertisement is talking about the difference about the McDonald’s food in the advertisements and the McDonald’s food in the real life.We can see Big Macs, Cinnamon Melts, Fries, Quarter Pounders, Grilled Chicken Salads and McChickens and the relation between the advertisements food and the real food, which you can buy actually in a McDonald’s.The thing that catch more my interests is how the companies want to the people go to their restaurants and we you are there, the food aren’t how the ads seen. 

This advertisement is not selling a product, it is judging the advertisements. In our opinion, the companies ought to teach the real food that they will sell in their restaurant and don’t have to show dishonest things.

We have chosen this advertisement because the advertisements that you can see on TV are not really reliable. There isn’t any advertisement who says only the truth.After this, we want to publish some interesting ads that are crticising some real products or companies. If ads were brutally honest, here's what they'd say:

Our own advertisement

See you!

Theme one: the Networks

The most popular network at our country is the Facebook. But the Twitter, Google+ and Tuenti are so popular too. In the fact, are a lot of people who have one account in each network, also, is very common to one person have more than one account for each. There are people who spend an hour or a couple of hours daily, but we have friends who spend minimum 4 hours on it!

We use this for everything. For all we do. We use these networks for chatting with our friends who are far where we are; for asking and resolve our school doubts and sometimes we use to uploading photos and share it with our friends. It’s a good way to set moments and experiences. 

The Information in Networks

The people, generally, puts information about their personal life, how the state about relationship with someone, their situation in the moment, their country, studies and other things with photos, comments, texts or vídeos. A lot of people puts too things about their lives without think about the persons who see this information. Maybe isn't would be important if we add persons who we know at the reality in ''friends list''. But we add everyone who send a request. In some cases, people show all their actions each five minutes in their lives and this can be dangerous. In other cases, people lie about their sex, age or appearance, all for dubious goals. Limit the access it’s a good idea, because undesirable persons can’t see personal information about us, only our friends who are trusted to us can see it. The members in this group are very careful with what we say and post, but we know about people who have had a bad experiences.

The Bad Experiences

The humans are a social animals, is our nature. We need to share everything with others and networks is the  The most part of our friends on Facebook are acquaintances. We normally use to speak with a few little part of them, so it’s clearly that they are not our real friends. We haven’t got a close relationship but they are people who we get on well. best tool for it. Also, the people use the networks for get in touch with other persons who, for example, live far.

Sometimes, there are people who want make hurt to others with networks. Can be ''Trolls'' or persons with you don't get on. Fortunately, in this group, the members haven't had any problem with anybody in the networks (since this moment). If we have to explain a situation about this type... We can talk about the attaks that the schools in Catalonia suffered the last year. The people started to create groups on Facebook where anyone could write anonymously about their school and their students. The students started attacks to other classmates and teachers. This situation finished very soon, this made enough hurt.

We must bear in mind that Facebook don’t tell lies, the people who are there write lies, stupid unreal things which can produce confusion and many problems. We don’t felt deceived by anything you have seen or read on this sites because our friends in this network don’t tell lies to us, because, in this case, they aren’t our friends.

Statistics

Although it was believed that the latest revelations about the  lack of privacy in the United States  may affect the use of social networks, it is certain that the number of users does not stop growing. The 80% of Internet users  in Spain  using social networks, and in 2012 growth was 5%. 

Comscore is an Internet measurement company. Your data are useful because they provide a good approximation of the number of annual active users of different social networks in Spain .

According to data from Comscore , Facebook had  17 million users only in Spain  in December 2012 . In this report we can see how Tuenti has lost a million active users, down to the  9.6 million . On the contrary, indicates that Twitter has now reached 5.6 million  and LinkedIn's 2.7 million . This indicates that both have grown by more than a million users in 2012.

Alexa is another tool for measuring Internet traffic and your ranking is establishing itself as a reference.

In this ranking, Facebook is the first website  in the world and the second  after Google , in Spain.

The most important social networks in Spain, according to Alexa are:

1. Facebook
2. YouTube
3. Twitter
4. LinkedIn
5. Tuenti
6. Badoo.com
7. Instagram
8. Tumblr
9. Pinterest
10. Flickr

Although a survey does not seem the best way to measure Internet research company The Cocktail Analysis Question 1,500 netizens on those social networks you have an account. In the graph you can see the percentage of active users in Spain. Again Facebook is clearly the leader, followed by YouTube, forums, Tuenti and surprisingly Google+.

Advices

Andreu- We would recommend him to pay attention for the things that published and the information that he gives on social networks. Internet is a dangerous place and more unsafely the social networks.

Meritxell- Social networks are useful to keep a relation with people. But we must have a safe use and behavior if we don’t want to get problems. It the Internet there are a lot of people who we don’t know who they are. We must take care with these sites. So I recommend not uploading a lot of photos and no speaking with strangers.

Rita- You try to don’t write stupid comments the kind of: “This weekend my parents are going to a travel and I am being alone, I will do what I want!!”. You won’t write this if you don’t want any problems… Don’t use this sites to tell important things, you say face to face them.

Glòria- Please, don't post any photo for revenge if you argue with anyone, you can regret tomorrow. Maybe is a strange advice, but think about it. The public abuses in timeline can be reported at police.

The Interview

This is an interview with some friends from another school:

An Oppinion Essay

Maria Armengol, one of the girls in the video, made an opinion essay about phones,  theme relative with the networks, for her class. We asked she for publish her essay in the blog and she gave us permission. She talks about phone overuse, another popular tool for networks and communication:

''Some people believe that life without mobile phone would be very difficult and, even, impossible. But I think that this is, principally, because the media is giving, more and more, publicity for mobiles. In my opinion, we should live with only the essential things and, of course, the mobile isn’t.

Firstly, I think that life with mobiles isn’t very healthy. For example, our grandparents have grown up without a mobile phone and they are happy nowadays and I’m sure that they live happier and less stressful than we do. But, it’s true that life is different now and the world has changed.

Secondly, if we think more, we realize that the mobile phone is sometimes only an absurd necessity. Certainly, it’s only necessary for call someone. But I think that we use the mobile phone because everything is faster with it and nowadays we are so impatient. We’ve got internet and some more chats in our mobile and, therefore, we are hooked on them. But for this causes, the mobile phone is bad because is lowers academic achievement on young people at school and the performance of workers at work.

I agree that the mobile phone is necessary but in moderation. And, of course, we can live without mobile phone. We only need courage to do it. And I think that we don’t separate of the mobile phone because we are a little comfortable.''

Maria Armengol Albiol

Thank you very much for reading.
See you!

And the winner is...

Hi everybody!

Yes, the winner is the logo number three.

Congratulations!

The Logo Competition

Hi everybody!

This is the logo for the competition. Comenius to the power!! Okey, okey, it's a joke...

Please, say you know what it is. In the class, the people were asking what supposed what is this shadow. This is a big shock for my dignity... TT_TT

See you!

We have a secundary blog

Hi everybody!

In this blog we only put the oficial things about the comenius project. We want make a lot of things for practice our english. For this, we create a secundary blog for another type of post.

The each members of The Traveller Clover team have their hobbies and abilities, and we are anxious for use and show them. 

We love movies, music, entertainment, sports and many other things, since each of us is different from the other. So if you share any of us likes to just come by the blog! See you there.

This is the new blog:

The Wizard's Gallery

See you in the light, baby!

Welcome to our blog

Hi!

We are the wizards Rita Martinez, Glòria Gas, Meritxell Farreny and Andreu Soler. We are happy to create this blog and show you our creativity.

We have put ''The traveller Clover'' because we love the clover's leaf means, travelling and because we are the group four.

You know that means each leaf?

Faith, love, hope, and the fourth leaf means luck. It's so beautiful, isn't it?

We hope you like the blog's design, is based on the comeniu's theme this year: the magic. Although the elf of the corner not seen...


Bye!

The wizard Rita

Hi everyone!

My name is Rita Martínez. I am sixteen years old and I live in Jesús.

In my free time, I like hanging out with my friends. When I stay at home, I like reading books, especially a mixture of fantasy-love or science fiction-love. My favorite books are The Hunger Games, Divergent and The Mortal Instruments. I like watching films, too. My favorite are Incepcion, In Time, Oblivion... Another hobby is the music; I love listening to music and play the tenor saxophone. 

I’m studying science modality at high-school because, in the future, I would like to study medicine.

I am very happy to take part in this project. Comenius project give us a big opportunity to improve our English, which I need a lot, because my English is quite bad. We can meet people to another country and travel, too.

In summary, it’s a fantastic occasion to enjoy!