Theme two: Advertising

The advertisements are a visual support, auditory or visual which are short. Advertisements send us a message based in a  basic fact or idea, generally with a commercial character.

Types of Advertisements

Acceptable / Unacceptable

Please, first watch it before read the text. 

Advertisement has english subtitles

ACCEPTABLE

We consider this advertisement acceptable: is funny, original and has nothing derogatory. Also, people love Pancho after watch it! 

This is advertisement about dog trainer called Ramiro Benite and his dog Pancho. The dog is like a slave or servant for the master: Pancho does everything in the house instead of Ramiro! But, one day, the man ordered him buy the Primitiva (lottery), and dog never returned again.  

The video is narrated by Ramiro, who speaks with some sad tone about Pancho, his partner (the dog). He does it like a father talking about his missing son, even the background music suggests this.

At the end, the change of atmosphere surprises audience: Sancho enjoying life in a large mansion, outdoors, while his master is in a house that looks very old, full of golden objects that make more closed and dark the atmosphere, for increase the feeling of sadness. This probably did it to make the final more fun.

The Ramiro's clothes reminds us the clothes which men wore at seventies, so we know that the owner is a person quite out of place, scruffy. This image gives the sense of need, without Sancho he is nothing. The relationship between Ramiro and Sancho is master and dog, but the man thinks that is something deeper, although the dog thinks that he is only his bossy master.

This advertisement it's surprisingly fun to announce lottery, and probably one of the best we've seen, it could be good if it return to transmit. 

Facts / Opinions

FACTS

Please, first watch it before read the text. 

Advertisement has english subtitles

We consider this advertisement acceptable: is a little funny, although there are elements that don't fit (cleaning is not only a matter of women!). Although this don't tell the truth, it isn't  so offensive, so we classify as acceptable.

In the adversinment we can see a nursery teacher who teaches her students the colors. When the teacher asks about the color from her shirt, the children answer yellow instead of white. Her shirt have lost the original color.

The advertisement is a little funny because childrens bring the humor. The childrens are very known for their innocence, they tell the truth without evil. They don't know about the things they shouldn't say, that's why the teacher feels worse. Moreover, the teacher wears so smart and she is in her class. This isn't real!

Another thing that is not clear is the evidence: it is very obvious how fake they are. The advertisement itself is very artificial: the professor clothes', the perfect attitude of children and the fact that white shirt recover to the point of shine.

OPINIONS

Please, first watch it before read the text. 

We consider this advertisement unacceptable: it is very offensive to women, unlike Vanish advertisement, this don't tries to hide it, make it very cheeky! The announcement highlights the sexist stereotypes, also has a rather irritating presenter.  

In the adversiment we can see two women's views about a cleaning product. They try it and say it is perfect.  

The kitchens where they do the tests try to bring closer with the examples. They try mimic normal kitchens: nothing fancy or disordered, full of everyday objects. But they screw with the poor performance of the womens in the video: is very obvious that the reviews aren't real, the actresses act so badly (facial expressions are very forced and the voice is very exaggerated) and nobody believe it. Besides, the spots are prepared: is completely clean except a piece of something ''unknown''. 

Besides false, it is also an offensive for women: with two examples, they could also put a man besides another woman. But they decided to put two women smiling while cleaning, as if that were the principal objective of them.  

Besides these points, we can't stand the presenter: he is really irritating! He is the worst actor, looks like an idiot when he shout a lot. When he talk, you only wait for the end of the advertisement.

Here you have some parodies of this ad (It is really fun):

Kitchen Gun 

Cillit BONGSubtitles are in the annotations 

Persuasion

The House of Häagen-Dazs

Please, first watch it before read the text. 

All turns around the ice cream which plays the main role. We move to a very glamorous and elegant palace. Inside, the music is awesome which completes the ambiance. The song is “Spoonful of Diamonds” by the Belgian singer Selah Sue. The two characters are both attractive and gorgeous. They are wearing smart and formal clothes. That makes the effect to us to think that they're important persons with a big category. The man is the famous and American actor Bradley Cooper and the woman is the Spanish top model Jana Perez. 

Firstly, he is eating patiently an ice cream when suddenly; he exchanges a mysterious look with her. Then, she persuades him with a game of seduction. It’s pure captivation. She takes his hand and drags him to a sofa. The way she moves hypnotizes him. This moment, when she puts her eyes on him, recreates the typical scene of the kiss. It’s like: “she didn’t kiss him and she should have”. Romantic people were waiting for something to come along but unfortunately, nothing appears.  She takes advantage of the situation and takes him the ice cream. Hahaha! She is really smart!!! This ice cream must be really amazing.  

This advertisement, wants to express the idea that the ice cream is more delicious than the sexy man. It’s a difficult election because on the one hand, we have one of the sexiest men of the world and on the other hand, we have not a simple ice cream, but an experience of sensations for the senses. It awakens all the passions. 

People expected that she obviously would have preferred the man, but in fact they were wrong because she finally, chooses the ice cream. 

So, please tell me… Which you prefer? 

Chupa-Chups

''It's the end of the world without it''

These advertisements wants to communicate that, without chupa-chups, is the end of the world. They use children to emphasise and to create another point of view. It’s a little dramatic because we can see in this pictures how they are too much focused consuming this product. The first child gets depressed, the other wants to suicide and the third decides to go to the psychiatric.

Lego

This is a great example which shows the children’s imagination. They are the future inventors so, since their childhood, they’ve already experimented creating new things.

 WWF, DESFORATION

This picture is a clear example of the environmental problem. They compare this with human lungs for giving a bigger impact. We have to act before it’s too late.

TOYSRUS

I really like it. It’s a creative way to promote a product reminding a film, in this case, Titanic. They’ve recreate a universal scene.

Opinion about pictures...

I’ve found every single one of them acceptable. There’s no any vulgar and offensive sign. According to my point of view, I think they’re so original and creative. 

RED TAPE
Misogynist ad!

Live your fantasy is the logo of the campaing for the india’s shoe RED TAPE company. This is  associated with beauty and success in India.  

In the advertisements we can see a “winner” who is always lucky with the ladies. What’s more, he can choose which type of woman likes for each day.  For example, in the first picture, the girls are closed in a vending machine posing to capture the attention of the boy for being chosen. They are trapped behind the glass and every single one of them has the same category that has a can of coke; and in the second picture, they’re in his closet which makes the sensation that they’re as a change of clothes. 

This attitude shows us the  male psyche, playful and obsessed about women. Moreover, he objectifies the person of womens and reflects them as simply something without feeling and only useful for his pleasure.  

To sum up, all this is for buying Red Tape shoes. Oh my god…. We live in the sexist society.

Art

Please, first watch it before read the text. 

Sorry, but this advertisement hasn't english subtitles

This announcement is a clear example of how art is used in marketing. It is obviously acceptable, as it contains elements of cultural interest.

This ad of Mastercard pays tribute to the Spanish and Catalan culture: In just 37 seconds, we can find references to painters like Sorolla, Picasso or Dalí, architects like Gaudí and writers like Cervantes and Garcia Lorca (the background music is the Nana de Sevilla played by Lorca at the piano). There are so surprising artistic references in this ad! 

It is intended for a cult consumer who understand at least some of these references and want to come back to see the ad for find more of this. 

Some of the references:

Joaquín Sorolla

Miguel de Cervantes

Antoni Gaudí

Pablo Picasso






CREATIVE AD

On the one hand, Fabrer Castell is known as one of the world's largest manufacturers of pens, pencils, other office supplies and art supplies, as well as high-end writing instruments and luxury leather goods. Now, this company has made a creative ad for waking up the minds of the public. One of them is the half dog- half brown colour and another one is the half shark-half grey colour. It’s a useful way to captivate.

On the other hand, Schwan-STABILO is a German maker of pens for writing, colouring and cosmetics as well as markers and highlighters for office use. We know it for their highlighter pens, Stabilo Boss that we use at high school. This company has also used a simple but effective way to surprise us. They're cool.

Truth

McDonald's Ads vs Real Thing

Please, watch it before read the text. 

This advertisement is talking about the difference about the McDonald’s food in the advertisements and the McDonald’s food in the real life.We can see Big Macs, Cinnamon Melts, Fries, Quarter Pounders, Grilled Chicken Salads and McChickens and the relation between the advertisements food and the real food, which you can buy actually in a McDonald’s.The thing that catch more my interests is how the companies want to the people go to their restaurants and we you are there, the food aren’t how the ads seen. 

This advertisement is not selling a product, it is judging the advertisements. In our opinion, the companies ought to teach the real food that they will sell in their restaurant and don’t have to show dishonest things.

We have chosen this advertisement because the advertisements that you can see on TV are not really reliable. There isn’t any advertisement who says only the truth.After this, we want to publish some interesting ads that are crticising some real products or companies. If ads were brutally honest, here's what they'd say:

Our own advertisement

See you!